Zara AW12 Campaign

Causing a stir in the fashion world, global fashion brand Zara has hit on the right combination of models, exquisite styling and photographic style in their latest AW/12 advertising campaign.

The choice of black and white imagery creates aesthetically striking images, allowing not only the gorgeous models to be clothes hangers but the whole campaign to successfully portray the product. After much searching it still isn’t clear who the genius is behind these masterpieces…but they deserve a lot of recognition, a combination of stills and video the campaign is engaging and a breath of fresh air!

The women’s campaign (above) features the enchanting Danish model Freja Beha Erichsen, infamous for her stints on the runways as well as many high end fashion ads.

Supermodel Cara Delevigne is the star of the TRF range; it’s hard not to notice the stunning Burberry poster girl!

Sean O’Pry & Jon Kortajarena bring intensity and sex appeal to the menswear advertisements.

Think it’s easy to say there is something for everyone…and I’m not just on about the clothing!

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