Launching globally last week Illamasqua’s new range, Human Fundamentalism is an explosion of your alter ego. Allowing the wearer to break free from mundane conformity, it allows originality, breaking the mould and expressing your inner self.
The collection, which fits in perfectly with the bright colourful S/S 12 season we are embracing, allows all personalities to express themselves and mix up the range until individual looks are found. The juxtaposing bright and neutral colours as well as textures and finishes allow all outcomes and styles to be explored…it’s all about opposites and creating a look that’s fresh, unique and vibrant.
The chaos of colours breaks through into their advertising campaign, where unusual visuals draw you in…more out of curiosity than anything! But once to you find out these looks are achievable and wearable on a daily basis you will be hooked!
Illamasqua’s brand message is ‘beauty is who you are and not who you are told to be’ and this collection definitely embraces this.
Illamasqua have created a very colourful promotional video, which is available on YouTube.
Link to the brands website, the prices are incredibly affordable so get ready to funk up your make-up and explore your individuality!