Agyness Deyn: The Queen of DM’s!

Not only content with being one of the most distinguished fashion models of our time, it seems Agyness Deyn is dabbling in design,  to produce a limited-edition collection in collaboration with shoe brand Dr. Martens.

Since buying her first pair of the shoes aged only thirteen, the British born model has previously appeared in the brand’s AW11 and SS12 advertising campaigns…proving herself as a real brand advocate, rarely seen out of the boots!

Known for her quirky and individualistic style the combination was always meant to be, with the collection ‘First and Forever’ being all about first loves. In the campaign she stars alongside male model Ash Stymest and it has to be said the pair make the perfect couple! The innovative campaign invites people to share their first experiences of doing something new; falling in love, favourite places or buying their first pair of Dr. Martens, creating a very interactive campaign which will get their customers even more interested in this capsule collection.

As part of the campaign a mini film, First Love, was produced starring Agyness herself as well as Ash Stymest. Here’s the link!

http://www.youtube.com/watch?feature=player_embedded&v=8aGZB8s_mWw#

The collection launches in stores globally in Autumn 2012, so we best get saving to buy as many pairs as possible!

http://firstandforever.drmartens.co.uk/

Advertisements
Tagged , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: