It was announced yesterday that TOWIE star Lauren Goodger, famed for her fake tan, love rat boyfriend and slightly curvy figure is launching a dress range ‘Lauren’s Way’ at high street store New Look.
She is the latest ‘celebrity’ to jump on the band wagon, following in the footsteps of more established stars Lily Allen and Kelly Brook. Although the range is aimed at curvier women something which is neccesscary in this media affected generation, the range is a bit pricey for the high street even though it has been dubbed affordable!
Wearable and flamboyant, the collection combines current trends with the cultural phenomenon TV show that had the whole country hooked…the range wouldn’t be complete with out a bit of Essex style class!
Even though I am not a massive fan of her collection, it is slightly impressive how Lauren is trying to create a name for herself outside of the TOWIE stereotypes. We will have to see how her new venture goes!