This was my university project where we were set a brief to style and shoot a fashion photography advertising campaign suitable for magazines. My group was required to design a Vivienne Westwood style shoot; the clothing, facial expressions and poses had to reflect this…well known for her controversial campaigns.
Jeurgen Teller was the photographer whos style we had to imitate for the shoot, we over exposed the images and created life like fun settings. The final images were edited in Photoshop which allowed the over exposed effect to be highlighted and eyecatching.
Pop magazine was the publication our campaign had to be suitable for, so the target reader had to be considered to insure the adverts would be suitable and effective.